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Out of the gates in ‘08 as a serious salute to sneakers, we started a ground-up approach to all things FLY and quickly encompassed everything designed with style, tapped into tech, and pursued with a passion.
From over 15,000 readers in the first month to topping 250K in the first year and now spanning 6 of 7 continents (Antarctica’s Wi-Fi fucking blows), the FLYLYF momentum continues to consume the planet.
If it’s going to change the game, set the trend, turn your head, or straight up turn you on, you’re going to find it in FLYLYF.